From the news on Current TV there an interview of this author that was trying an idea for an interactive book that had clues to a quest for a dagger hidden in Las Vegas.
It sounded like a great idea to try and maybe I could do something like that to help promote my Writer's Nightmare DVD. I could make another DVD that has clues to where the a model of the gyrotwister is and people would have to find it and then it has clues to where the parts are to put it together.
That way I could have each clue not have to be so hard to figure out but still have the whole thing be a challenge and people would have the sense of progress along the way. I could have animated blueprints made in Illustrator, Flash, Photoshop and After Effects for the some of the clues of the parts, that would be cool.